Consider the following pros and cons of virtual channels:
As for original intent, the distribution phase appears to be made easier by virtual channels to access wider audiences. Maintaining original intent is a more difficult task to attain due to the feedback loop of two-way social media interaction.
With this in mind, the following objective is a solid framing to make the most of virtual channels. Not the following organization is fictional:
To grow Bluebird Innovations (BBI) Twitter following to more than 5,000 followers by end of 2019 calendar year.
Laura Forer | MarketingProfs
The people have spoken. In MarketingProfs’ “2018 Digital Advertising Trends: Which Predictions Came True,” author Laura Forer outlines the year’s winners and losers in advertising tactics and methods based on a study conducted by programmatic advertising provider Choozle. The infographic (linked above) reports trends on the following topics:
Although this study is focused on standard advertising from a for-profit perspective, it should not be forgotten that nonprofit organizations, too, advertise and seek to better spread their message and mission online. My employer is currently exploring digital storytelling methods to better inform others about health center locations, legislative updates, and donation opportunities. Below are key takeaways I found to be most relevant to nonprofit organizations and their mission-driven audiences: