Consider the following pros and cons of virtual channels:
As for original intent, the distribution phase appears to be made easier by virtual channels to access wider audiences. Maintaining original intent is a more difficult task to attain due to the feedback loop of two-way social media interaction.
With this in mind, the following objective is a solid framing to make the most of virtual channels. Not the following organization is fictional:
To grow Bluebird Innovations (BBI) Twitter following to more than 5,000 followers by end of 2019 calendar year.